PASSION to PROFIT

Welcome to Passion to Profit, the business podcast for creative entrepreneurs ready to build a profitable, sustainable business. Your host, Philippa Craddock, believes the most successful businesses are built by recognising and embracing what you’re naturally brilliant at. Having grown her own design business from the kitchen table to a seven-figure global brand, she now helps creative business owners build energising, thriving businesses that truly value their time and expertise. Each week, Philippa shares practical, jargon-free advice on pricing, marketing, mindset, and growth, helping you charge what you're worth, show up with confidence, and build a business around your strengths, without the burnout. If you're ready to turn your passion into real profit, you're in the right place.

Recent Episodes
  • 090. WHY CARE AND DESIGN MATTER IN BUSINESS
    May 15, 2025 – 23:29
  • 089. THE RIPPLE OF AMBITION: WHY YOUR CREATIVE BUSINESS GROWTH MATTERS
    May 8, 2025 – 23:56
  • BONUS EPISODE: A LITTLE SOMETHING EXTRA: BRINGING YOU BEHIND THE SCENES
    May 6, 2025 – 07:38
  • 088. PERMISSION TO BE OBSESSED: WHY CREATIVE ENTREPRENEURS SHOULD BUILD DIFFERENTLY
    May 1, 2025 – 25:00
  • 087. 2025 DESIGN TRENDS: WHAT CREATIVE BUSINESS OWNERS NEED TO KNOW
    Apr 24, 2025 – 24:05
  • 086. WHY COMPARISON FADES WHEN YOU LEAD WITH YOUR STRENGTHS
    Apr 17, 2025 – 33:06
  • 085.THE ENTREPRENEUR IDENTITY CRISIS: OWNING YOUR CREATIVE BUSINESS WITH CONFIDENCE
    Apr 10, 2025 – 30:07
  • 084: WHAT'S REALLY HOLDING US BACK: PERFECTIONISM, FEAR OF JUDGEMENT, AND WHY OUR WORK MATTERS
    Apr 3, 2025 – 40:47
  • 083. SUPPORTING CREATIVE BUSINESSES IN 2025: YOUR UNIQUE STRENGTHS
    Mar 27, 2025 – 32:57
  • 082. DISCOVERING YOUR EXCEPTIONAL STRENGTHS: THE KEY TO AN UNSTOPPABLE CREATIVE BUSINESS
    Mar 20, 2025 – 41:06
  • 081. WHAT'S REALLY WORKING ON INSTAGRAM IN 2025
    Mar 13, 2025 – 29:53
  • 080. WHY PERSEVERANCE IS YOUR GREATEST BUSINESS ASSET
    Mar 6, 2025 – 44:57
  • 079. HOW BIGGER GOALS CREATE CLEARER DECISIONS
    Feb 27, 2025 – 20:49
  • 078. BREAKING FREE FROM INDUSTRY NORMS: WHY YOUR UNIQUENESS IS YOUR BIGGEST ASSET
    Feb 20, 2025 – 23:20
  • 077. THE POWER OF PROFESSIONAL BOUNDARIES IN CREATIVE WORK
    Feb 13, 2025 – 26:45
  • 076. WHEN SUCCESS LOOKS DIFFERENT THAN YOU IMAGINED
    Feb 6, 2025 – 21:32
  • 075. WHY I PUT MY PHONE IN ANOTHER ROOM
    Jan 30, 2025 – 22:37
  • 074. USING AI TO MAKE CUSTOMER SERVICE MORE PERSONAL NOT LESS
    Jan 23, 2025 – 19:28
  • 073. THE WRITING STYLE SECRET: HOW CREATIVES CAN MAKE AI 'SOUND LIKE YOU'
    Jan 16, 2025 – 21:48
  • 072. WHY YOUR EASIEST WORK COULD BE YOUR MOST VALUABLE ASSET
    Jan 9, 2025 – 17:41
  • 071. 15-MINUTE GUIDE TO MAKING BUSINESS RESOLUTIONS ACTUALLY WORK: THE SIENCE OF STEADY PROGRESS
    Jan 2, 2025 – 14:36
  • 070. PERMISSION TO PAUSE: TRANSFORMING YOUR BUSINESS THROUGH REST
    Dec 26, 2024 – 21:45
  • 069. WHEN CLIENT MESSAGES STING: A GUIDE TO HANDLING DIFFICULT COMMUNICATIONS
    Dec 19, 2024 – 20:57
  • 068. WHY YOUR DREAM CLIENTS AREN'T FINDING YOU (AND HOW TO CHANGE THAT)
    Dec 12, 2024 – 16:40
  • 067. WHY YOUR BUSINESS SYSTEMS MIGHT BE HOLDING YOU BACK (AND HOW TO FIX THEM)
    Dec 5, 2024 – 19:34
  • 066. PROFIT FROM WHAT YOU DO BEST
    Nov 28, 2024 – 24:09
  • 065. PLANNING FOR THE YEAR AHEAD: WHY FLEXIBILITY IS THE BEST STRATEGY
    Nov 21, 2024 – 19:28
  • 064. THE QUIET POWER OF AN IMPERFECT YEAR
    Nov 14, 2024 – 23:03
  • 063. A DIFFERENT WAY TO BUILD YOUR BUSINESS: USING YOUR NATURAL STRENGTHS
    Nov 7, 2024 – 12:11
  • 062. ESSENTIAL MARKETING STRATEGIES FOR CREATIVE BUSINESSES: BOOST VISIBILITY, BUILD TRUST, ATTRACT CLIENTS
    Oct 31, 2024 – 36:52
  • 061. SETTING CLIENT BOUNDARIES: STOP OVER-DELIVERING, CHARGE YOUR WORTH, AVOID BURNOUT
    Oct 24, 2024 – 27:13
  • 060. HOW TO BALANCE CONTENT CREATION AND CEO RESPONSIBILITIES FOR BUSINESS GROWTH
    Oct 17, 2024 – 28:22
  • 059. HOW TO OVERCOME SETBACKS AND SELF-DOUBT WHEN SCALING YOUR BUSINESS
    Oct 10, 2024 – 16:32
  • 058. HOW TO GET YOUR BRAND INTO MAJOR RETAILERS - INSIDER TIPS WITH NIC WALLER
    Oct 3, 2024 – 01:15:33
  • 057. THE POWER OF COLLABORATION
    Sep 26, 2024 – 21:04
  • 056. HOW DO YOU MAINTAIN YOUR ARTISTIC INTEGRITY AND RUN A PROFITABLE BUSINESS?
    Sep 19, 2024 – 18:23
  • 055. SEO FOR CREATIVE BUSINESS OWNERS
    Sep 12, 2024 – 26:16
  • 054. THE DYSLEXIC EDGE: JAMIE WALLER ON TURNING CHALLENGES INTO ENTREPRENEURIAL STRENGTHS
    Sep 5, 2024 – 01:45:19
  • 053. BRINGING YOUR BRAND TO LIFE
    Aug 29, 2024 – 21:05
  • 052. KNOWING YOUR AUDIENCE AND FINDING YOUR VOICE
    Aug 22, 2024 – 17:40
  • 051. FOUNDATIONS OF BRANDING
    Aug 15, 2024 – 20:47
  • 050. CELEBRATING OUR 50TH EPISODE - TOP 5 MOST DOWNLOADED EPISODES
    Aug 8, 2024 – 22:36
  • 049. THE TRANSFORMATIVE POWER OF BREATHWORK WITH JAMES DOWLER
    Aug 1, 2024 – 01:01:10
  • 048. BALANCING BUSINESS WITH PERSONAL LIFE
    Jul 25, 2024 – 28:24
  • 047. MARKETING ON A BUDGET
    Jul 18, 2024 – 38:56
  • 046. TIME MANAGEMENT TECHNIQUES
    Jul 10, 2024 – 27:40
  • 045. INTRODUCTION TO BUSINESS PLANS
    Jul 4, 2024 – 26:40
  • 044. CRAFTING YOUR VISION STATEMENT
    Jun 26, 2024 – 19:50
  • 043. TURNING SELF-DOUBT INTO SUCCESS
    Jun 19, 2024 – 22:34
  • 042. WHY SMART GOALS ARE NOT ENOUGH
    Jun 12, 2024 – 18:02
Recent Reviews
  • ejdoney22
    Love this podcast!
    If you are looking for a very straight to the point podcast that gives you great business tips - look no farther! I appreciate how short and sweet these episodes are while still covering a topic in depth!
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